Did you know that this year, 312 million people accessed the internet from the United States?
Now, here’s the interesting part:
23% of those internet users have either used TikTok or watched TikTok videos! That translates to almost 72 million people. Now the platform is not only for dancers and young people. Many businesses are starting to use TikTok as a reliable marketing tool.
Here is a guide on creating a TikTok marketing strategy for beginners.
Creating a TikTok Marketing Strategy
Before we dive into how to create a TikTok marketing strategy, let’s take a quick look at what TikTok is.
TikTok was born as Musical.ly which was originally a karaoke type app. Now, it’s evolved into its own app where you can login and create 15-second videos backed with just about any music track you can think of. The app is driven by community and creativity.
TikTok has around 500 million active users. For any business that wants to get in front of people aged 16 years old to 24 years old, then it’s the right place for you.
- Understanding Hashtags
TikTok is filled to the brim with hashtags. In order to successfully create a marketing strategy, you’re going to need to understand what this means.
TikTok operates similar to Instagram in the way that it uses hashtags to categorize its user content. So depending on what hashtags you put on your video, it will make you discoverable to your desired target audience.
Users will navigate to the discover icon in the app, type in a search term, and be greeted with a list of videos in that category.
Knowing what content you want to trend for is going to help you decide which hashtags to use.
- Define Your Ideal Target Audience
As with any other marketing activity, the foundation to the success of your TikTok marketing strategy is about defining your ideal target audience.
You need to know who it is you want to be talking to and use that demographic as a basis to create your content. You don’t want to be shooting into the dark and hoping to hit something.
Research your ideal target audience, and then find out what they’re watching and use that as a way to create yourself content that they will want to watch.
- Check Out Your Competition
The next step is to check out your competition. Are they on TikTok? What kind of content are they posting? Does it relate to the number of followers that they have?
Use their pages and content as an inspiration for your own strategy.
- Check Out The Pros
In order to see how TikTok works, spend some time looking at people and brands that have tons of followers, even if they seem totally unrelated to you.
Professional influencers such as Angel Moret can give you inspiration for your content, take some notes on what they’re doing right, and what their followers react to best.
Diving Into TikTok Marketing
Creating your TikTok marketing strategy can seem intimidating, but provided that you know your audience and you’re true to your brand, you won’t go wrong.
Focus on the message you’re trying to get across and your content, and always have a plan.
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