Starting a service business can be a great way to earn a living. However, it’s not as easy as coming up with a great idea.
You’ll need to make sure you have funding, know how to market your services and reach your customers, and continually grow your business.
While it’s a lot to take on, taking certain steps early on can make a world of difference. Keep reading to learn about five essential tips on how to start a service business!
- Find an Audience
Even the best of service business ideas is only as effective as the company’s knowledge of its customer base.
One effective way to find your audience is by creating a buyer persona. This document collects information on your audience and melds all relevant info together to create a single fictional person.
Here’s some of the information you’ll want to collect:
- Age
- Buying habits
- Education
- Income level
You’ll consult your buyer persona when making decisions on branding and advertising, which we’ll get to in a little bit.
- Create a Business Plan
Now that you know who you’re going to serve, it’s time to hammer out the details regarding how your business will operate. To do so, you’ll put together an intricate business plan.
In it, you’ll include information like the background of your company’s founders, why you’re getting into the service industry, plans for funding (including detailed financial forecasts), business goals, and more.
We cannot stress the significance of having a professional-looking business plan enough. This is the primary document you’ll present to investors to secure funding.
- Track Your Finances
While it’s true that virtually no business makes a profit during its first year of operation, you’ll need to take steps toward minimizing expenditure so you can stay afloat.
If you’re not sure where to begin, here are some financial tips specifically aimed at service businesses to help you out.
If nothing else, make sure you’re tracking your expenses and holding onto receipts for tax time.
- Build Your Brand
Now it’s time to get the word out and start attracting customers! This is where your buyer persona comes into play.
These days, your primary brand building will come through online advertising. This can be a lot to take on, so think carefully about the types of websites your customer base uses. Otherwise, you’ll risk ineffectively using your resources.
- Keep Your Goals Realistic
Last but not least, strive for success when starting a service business…as long as you’re realistic about things.
Overnight successes are rare. You’re going to spend years building your company. Keeping your goals grounded ensures you’re using your time and money in the best possible way.
A good way to set business goals is by using the SMART methodology.
Remember, it’s a marathon, not a sprint.
How to Start a Service Business and Take the World by Storm
Starting a service business can be a rich and rewarding experience. However, following these tips can prevent some disastrous missteps. Make sure to come back and consult this guide as needed while you work on your brand bible and business goals!
For more information on how to start a service business, make sure to check out the rest of our business blog!
