Did you know that nearly 70% of online experiences start with a search engine?
On top of that, less than 1% of people who search on Google will click on results from the second page.
What that means is that website optimization is more important than ever. If you want to increase your website conversion rate, you’ll need to increase your search ranking.
Are you wondering how to optimize your website? Let’s take a look at everything you need to know.
Analyze All of Your Website Data
One of the most important things for website optimization take a look at the data available to you.
A singular piece of data on its own might not give you any information. When you start to look at a lot of data at once, however, start to notice patterns that can help you to understand how users are relating to the site.
Taking a look at traffic data and user behavior reports can help you understand where your strengths and weaknesses lie.
There are some amazing tools out there for analyzing your data. Session replays are great, but it can take a lot of time to watch them all. Check out this article at decibel.com to learn how to save time.
Research Keywords Thoroughly
SEO is a constantly changing field. In the old days, you could blindly choose a keyword, right a tiny article using that keyword, and then see yourself rank for that keyword a day later. Unfortunately, it is no longer so simple.
There are a variety of tools you can use help you find keywords that make sense for your niche and your business. You want to look for longtail keywords that will fit with user intent of your prospective customers. Then you want to write in-depth and lengthy articles that provide valuable information based on the longtail keywords you find.
Produce Value-Rich and Long Content
Length isn’t all that matters when it comes to content, but it does matter. According to some sources, the ideal blog post length is 1600 words.
More important than length, however, it’s how much value you are offering to the audience. If you think about it, this makes sense. The more valuable the information is that you’re providing, the longer your audience will stay on the page.
Google takes into account in its search ranking. This means that you are more likely to rank higher if people are spending a longer time on your page.
There are tons of junk blog articles on the Internet that are solely there in order to incorporate keywords. You can help increase your website conversions by creating truly valuable content for your audience in a way that increases your authority, trustworthiness, and brand awareness.
Optimize For On-Page SEO
One part of SEO basics is optimizing specific pages on your website. This includes factors such as meta-tags, URLs logs, headlines, and sub-headlines.
You’ll want to sprinkle primary keywords and related keywords throughout your image alt text, body copy, and sub headlines. You also want to use your primary keyword in your headline.
It’s important to use keywords carefully, though. For body copy, the ideal percentage to shoot for its 2.5%. More than that and your site will be read as stuffing keywords.
Optimize For Off-Page SEO
There is also an SEO tactic known as optimizing for off-page SEO. What this means is that you’ll want to also optimize your site through external means such as social media activity, guest blogging, brand mentioned, and influencer marketing.
Optimize Your Site For Mobile Devices
It is becoming increasingly common for people to surf the web on their mobile devices. If you don’t have your website optimized for mobile, you will likely have a lower website conversion rate. This is because if your site does not load properly on a mobile phone people will likely bounce off it and check out someone else’s website instead.
The easiest solution to this is responsive design.
Check Out Your Load Time
If you are wondering how to increase conversions, one thing that you will want to look at is your page speed.
People are busy and are not likely to wait very long for a website to load. If it site is not loading they will most likely just click the back button and had to another site. If a form on your website won’t submit quickly, your audience will likely get up and move on.
Get High-Quality Backlinks
Another very important factor in website optimization is your backlinks.
Backlinks occur when another site links to your site. What is most important in obtaining backlinks is ensuring that they are coming from high-quality sites. If you are receiving backlinks from high authority sites, Google will see this as a sign that your site is also very credible.
Once you start receiving high-quality backlinks, you will start to notice your pages climbing up the search rankings.
It can be quite a bit of work to receive backlinks from these high-quality sites. The effort is worth it though.
You can start by emailing other blogs in your niche and influencers to share with them a relevant article. You’ll also want to show them where you have given them a backlink in your own content.
Now That You Know How to Optimize Your Website You Can Watch Your Website Conversion Rate Increase
Proper website optimization can be the difference between night and day for your website conversion rate. After all, the more people that can find your site the more people might consider buying your product, purchasing your service, or subscribing to your email list.
Did you find this article on how to optimize your website interesting? If so, be sure to check out the rest of our blog for some more fascinating and informative content!