With over 3.5 billion Google searches per day, it can be difficult to be seen online. That’s why having a highly thought out search engine optimization (SEO) strategy is so important for business success.
Professionals in this field understand the significance of improving the quality and quantity of your site traffic. Knowing what qualities to look for when hiring an SEO consultant can drastically change the type of services you receive.
- An Understanding of SEO Best Practices
When searching for an SEO expert, it is important to make sure they understand the SEO basics. Questioning their knowledge in these areas will help you get a better idea of how they build their strategy around your site.
These components include:
Technical
This aspect focuses on the structure of your site. Your site’s layout will determine how a search engine crawls and indexes your site.
On-Page
On-page optimization is a primary tactic every SEO consultant should know. It includes using keywords and HTML tags to increase search engine traffic to your website.
Off-Page
Off-page optimization includes knowing how to use tactics like link building. Like on-page optimization, this SEO tactic helps increase your site’s traffic.
- Years of Experience
A professional SEO consultant knows how to approach each site with a fresh approach. For this reason, you should look into a consultant’s years of experience in creating strategies.
An amateur who knows little about SEO may tackle each site with the same tactics. Someone truly qualified knows which approaches work and which approach your site would benefit from based on its unique needs.
- Proficiency in Marketing
To enjoy the full benefits of SEO, your consultant should also be up-to-date on traditional marketing efforts. This includes creating content that serves the user while leading them to a conversion.
Your consultant should also be able to create this content so that it appeals to users at the other end of the search engine. Good content and well-executed SEO helps showcase the true advantages of SEO consulting.
- Proven Track Record
A smooth-talking consultant with no evidence to back their claims can lead you down a harmful path. Without properly vetting consultants, there is no way of truly knowing how effective their services are.
When exploring different SEO companies you should contact their previous three clients. They can give you a better idea of how their SEO services helped improved their business.
- A Passion For Execution
The best SEO consultants are ones who thrive off of challenges. Before hiring a company and its consultants, consider how driven they are when trying new approaches.
You can waste a lot of time and money by hiring inexperienced services that give up after reaching their first roadblock.
Hiring Your Ideal SEO Consultant
With the right guidance, you can reap the benefits of the powerful technique that is search engine optimization. Ensuring that your SEO consultant meets these five qualifications will bring you one step closer to improving your rankings.
Our site keeps you up-to-date with the latest SEO trends. To find more business resources, check out the marketing section of our blog.
