The first thing that a consumer sees about your physical product is its packaging. You want this first impression to resonate with them and leave them feeling good about your company.
Product packaging comes in many different forms and variations. These helpful tips will help you select the most successful product packaging strategy to fit your business’s needs.
- Pick the Right Design
What are you trying to accomplish with your packaging design? Do you want it to shock the customer and grab their attention? Are you going for a more subtle design? What about retro or classic designs?
These are the questions you need to be asking yourself when picking your packaging designs. Choosing the proper color schemes and other stylistic elements can be part of your overall branding strategy.
- Choose an Environmentally Friendly Option
With all of the environmental devastation occurring worldwide, it is paramount that your company pulls its weight. An eco-friendly product packaging option not only helps your company save the environment but also makes it look good to your clientele.
Green marketing is all the rage nowadays and will help your bottom line. Put a green seal of approval on your packaging and let your customers know that you are a sustainable choice.
This means picking bio-degradable packing materials that use as little petroleum products as possible.
- Choose the Right Coating
Product packaging can be coated in various substances, each with its own set of advantages and disadvantages. Picking the right one for your needs is crucial. Learning about UV vs aqueous coating is a good first step.
- Design Easy-Open Product Packaging
If the first thing your product does is frustrate a customer during the unboxing process, you are off to a bad start. Nobody likes struggling with excessive amounts of plastic, tape, or finicky cardboard tabs.
Make it easy on your customer by simplifying the opening process. Saving them a trip to the drawer for a knife or scissors will go a long way in their perception of your company.
- Create a Functional Design
Chances are you will be shipping your products in bulk across vast distances. To save money on shipping costs, design a functional design for your product packaging that can be shipped and stacked with ease without breaking.
Less is more when it comes to product packaging, and the simplest ideas often work the best. Whatever way, you can cram the most amount of your products into one space and minimize breakage is your best solution. Take into account shape, size, and weight.
The Complete Package
Product packaging can seem like a mundane detail with no real consequences for your brand identity. In reality, it shapes the way your customers perceive your company more than many other aspects of the business world.
Settle for nothing less than the best for your product packaging needs, and don’t be afraid to be creative. For all of your other news and information, make sure to check out the rest of our webpage.
